The five stages
Scope
Twenty minutes on a call. We audit how you show up on Google, ChatGPT, Perplexity, and Gemini before we join, so the conversation starts from evidence, not guesses.
You get a written scope, a timeline with dates, and a fixed quote. The proposal includes a designed mockup of your actual site, so you see the work before you sign anything.
Design
Full screens, designed and presented in your dashboard. You approve them or request changes with one click, and every decision gets a record. Nothing gets built that you haven't seen.
Build
Short cycles. Updates post to Docket as work lands, and the timeline shows each phase against its target date. If we're ahead, you see it. If something needs your input, you see that first.
Launch
QA, then live, on the date we set together. Structured data, technical SEO, and AI-answer readiness ship with the site, not as an afterthought or an upsell.
Run
Search growth and AI operations continue as monthly retainers, if you want them. Same dashboard, same standards. Pause any time, no notice period. The work compounds instead of ending at a hand-off.
Four views. Zero status calls.
Every project runs in Docket, the client dashboard we built for exactly this. No update emails to wait on, no meeting to schedule.
The project at a glance
Progress, current phase, target launch, and anything waiting on you. One screen.
Dates that hold
Every phase against its target date, with per-phase progress. Ahead shows as ahead.
One click, on record
Designs arrive as full screens. Approve or request changes in one click. The decision log keeps the history.
Plain language, as it happens
Progress notes posted when work lands, with files and billing beside them.
The parts that don't move.
- The quote is fixed. Agreed before we start. If scope changes, we re-scope together. The number never drifts on its own.
- No hourly billing, ever. We price the outcome, not the time. There is no meter.
- One project at a time. Your build gets full attention, which is why there's a booking queue instead of a bench.
- Status lives in Docket. Timeline, approvals, files, updates, and billing. If you're wondering where things stand, the answer is a login away.
- We say no when the fit is wrong. On the first call, not after a deposit.
Asked before signing.
How long does a project take?
Four weeks is the studio average. Your proposal has real dates before you sign, and Docket tracks every phase against them.
What does it cost?
Every quote is flat, scoped to the work, and agreed before we start. No hourly billing, no meters. If scope changes, we re-scope together before the number moves.
Can you improve my current site instead of rebuilding?
Sometimes. The audit settles it. If a fix beats a rebuild, that's what we'll propose.
Do you only work in Los Angeles?
No. The studio is in LA, and the process runs remote by default. Status lives in Docket, so timezones don't matter much.
Who owns what we build?
You do. Code, content, domain, and analytics sit in accounts under your name from day one.